When Sheldon Adelson’s campaign against online gambling in America emerged last fall, some Internet gambling supporters dismissed his effort as misguided and confused. They pointed to the fact that the entire gambling industry except for Adelson was united in its support of extending gambling to the Internet. Some felt that few would take objections to online gambling on moral grounds seriously from a man who had made a huge fortune off of land-based casinos. Even Adelson’s comment that he was ‘willing to spend whatever it takes,” to stop online gambling was seen by some as a hollow threat given his inability to push his man into the White House by spending tens of millions of dollars.